Andrew Goodwin- Dancing in the distraction factory

Andrew Goodwin was a director of music and had written a book about the relationship between the music and the video.

• There is a relationship between the lyrics and the visuals.
• There is a relationship between the music and visuals.
• Different music genres have a different video style and iconography.
• Record company's have a high demand for close ups of the artist of vocalist.
• There is a reference to voyeurism particularly in the treatment of females, but also in terms of systems of looking (screen within screen, camera etc).
• There is likley to be intertextual references to other music videos or films.